Abstract: There is no doubt that marketing strategy has an important bearing on the performance of a business organization. The basic purpose of this project therefore, is to examine the role of marketing strategy on the overall performance of MILCOPAL NIG. LTD., Kaduna. Firms in Nigeria have over the years adopted various marketing strategies aimed at improving their overall performance and profitability. It is the argument of this study that the desired objective of an organization may not be attained without a comprehensive marketing strategy. This is because the firm may not actually know how its objectives are to be accomplished.
It is for this reason, coupled with a more challenging business environment in recent time that more and more companies are now adopting the use of marketing strategies. The project is organized into five chapters. Chapter one deals with the basic framework of marketing strategies and how they contribute towards an efficient operation. The chapter also considered the objectives of the study, its scope and limitations. An overview of the various literature's relating to marketing strategy were produced. The marketing strategies of the organization were analyzed and assessed in relation to its overall performance.............ORDER FOR COMPLETE PROJECT MATERIAL NOW!! .
