Abstract: ABSTRACT Over the years, Nigeria has made giant strides in Aviation development. The rapid growth of the industry in the country in the last twelve years is unprecedented in black Africa. The Federal Government of Nigeria has expended enormous resources to make this possible. The elevation of the Aviation in Nigeria from Category III status to Category II by the International Civil Aviation Organization (ICAO) confirm the progress it made in establishing an expansive Aviation base. Nigeria today has twenty standard airports and over fifty airstrips.
The airline industry has numerous operators engaged in scheduled, non-scheduled passenger and cargo services. Nigeria Airways being the national carrier has every opportunity to grow both in size and quality of services using the advantages of the much improved Aviation facilities in the country. At the peak of the oil boom era, the national carrier, in spite of its expanded capacity and monopolistic power, was unable to meet the air transport demand of domestic passengers including the internationals. The absence of total quality management influences the issuing of Air Transport licences to private operators in the early eighties to operate domestic scheduled and non-scheduled passenger services.
The operations of these private airlines thus put an end to the monopoly of Nigeria Airways and engendered competition in the domestic airline market. !n view of the developments of aviation and the role marketing is playing the airline business undertakings and while the development of the airline business in Nigeria by Nigeria airways as a business enterprise is important from the point of view of economic development, it is beset with the problem of how to develop unique marketing strategies that will guarantee it a pace better in the aviation industry. The study is basically descriptive and historical. The main source of data and information is secondary data. Attempt is made to recommend targets. Although environmental change creates problems, it should be noted that it also creates opportunities. This is the more reason why the management of the national airline should not seat on the fence but should at all time review the activities of its competitors with a view to developing marketing strategies that will enable the airline to prosper and subsequently contribute to public welfare.............ORDER FOR COMPLETE PROJECT MATERIAL NOW!! .
