Abstract: This study is on place of marketing management in the present day banking industry taking Savannah Bank of Nigeria Plc, as a case study. Marketing Management is changing the banking business and is becoming increasingly necessary in today's competitive banking environment. Marketing management actually change any business.
The traditional role of banker's of just being collectors deposit is fast changing to that of services oriented or customer oriented. Banks enjoyed an advantageous and privileged position as financial intermediates and regulators of the economy. Banks are in business to sell a wide range of financial services. At the end of this study conclusion and recommendation will be provided where necessary based on the research findings............ORDER FOR COMPLETE PROJECT MATERIAL NOW!! .
